Online retailer, Hayneedle.com, has become an astonishing success with security-conscious shoppers since the brand was introduced in August, 2009. According to Hayneedle’s Chief Technical Officer Steven Dee, the site’s Extended Validation SSL certificate from Comodo has helped it build trust.
“People shopping on Hayneedle are looking for something very specific,” said Dee. “They’re used to dealing with some mom and pop shops. At times they’re not sure whether a site can be trusted or not. Part of the Hayneedle brand is that we are a trusted place to shop.”
“We get a lot of people who don’t want to enter their credit card. While we...
